Taking Control of LinkedIn

The progress of technology over the last decade has created an explosion of data that is completely unprecedented in human history. Never before has so much information and knowledge been available at our fingertips. According to Cisco there were 100 gigabytes per second (GBps) of data flowing through the internet in 2002. By 2014 this figure had reached 16,144 GBps and the growth rate is increasing. This growth has completely changed the way in which we conduct our lives, from how we communicate, to how we shop, to how we watch TV. All our behaviours are geared towards the information and knowledge that we can instantly access.

One problem that comes with having all this data is that we simply don’t have time to read it all. You could spend a lifetime reading and learning about HR analytics online, or if it floats your boat, looking at cute videos of cats playing piano on Facebook. The volume and variety of data means you can learn about and experience pretty much whatever you want.

Getting to this point gives us a fantastic freedom. The fact we have that freedom makes it curious to me how much people share frustrations about what they read online. LinkedIn, for example, is one of the most valuable resources to have emerged in the last ten years. 20 million people are registered on LinkedIn in the UK alone. If you want to find out about a company, LinkedIn can help. If you are going for an interview, and want to know more about the people you are meeting, LinkedIn can help. If you are stuck at work, and want to reach out to peers for assistance, you can do so on LinkedIn. 

The beauty of LinkedIn and almost all other social platforms is you can tailor the information that you see. You choose who to follow, and who to unfollow. You can connect with who you want, write your own statuses, share and write your own articles. The LinkedIn world is our oyster. When you transmit that message onto LinkedIn the potential audience is in the hundreds of millions, so make it count. If 15,000 people share an article on LinkedIn about tackling poverty, then that will become news. If the same people share an article about how rubbish something is, the same will happen. We are all collectively responsible for what becomes popular on social media.

So where am I going with this? Next time you see an article you hate, remember you have a choice. You can comment on it, and give it more publicity, or you can choose to ignore, unfollow, or block it. If everyone chooses the second option then rather like tidying up your own rubbish, the world will be a much cleaner place. LinkedIn and all other social platforms are a reflection of the actions we take as individuals, so lets see how great we can collectively make it.

Would you like to hear more? Or start blogging with us? Email blog@retinue-solutions.com

 

Paul-H

Retinue Solutions | Social Housing Team

Head of RPO Services

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